About Us

We've always been about quality race production, ever since the very beginning. We recognized a need for quality races in top-notch locations. We found the best venues, we created the safest, most scenic race courses and now we want you to come out and have a great experience with us. Here's a little bit about how we started and where we are today.


BBSC Endurance Sports was founded in 2003 with the RAGE and Pumpkinman triathlons. Growing into Utah with the SG Tri, now known as the Sand Hollow Tri, BBSC quickly became the leader in triathlon production for Nevada and Utah. The current owners of BBSC Endurance Sports were introduced to the company while providing timing services in 2009. After being blown away by the superior race experience, they were determined to join forces with BBSC and bring it to the next level. Prior to this in 2007, the BBSC team founded a nonprofit that allows athletes to raise money and awareness through racing, for the nonprofit of their choice. It's called Your Cause Sports, and it's managed by the amazing staff at BBSC! In 2013, BBSC added a few more races in Colorado. Who knows what the future holds for BBSC as we continue to expand, learn and serve our athletes better! 


We feel very fortunate to have such amazing athletes, volunteers, sponsors and vendors that support us. It is for this reason that we continue to donate a great deal of our time to the production of Your Cause Sports, in an effort to give back to the community that has supported us. Your Cause Sports has a big impact on a lot of small to mid-size nonprofits all over the country but especially in Colorado, Utah and Nevada.



Brent Herron Owner, Finish Line Announcer

Brent’s triathlon interest started after witnessing the World Championships in Kona in 2004. Over the next three years, Brent completed three Ironman triathlons and graduated from the University of Colorado with a Bachelor of Science in Molecular Biology.


In 2007, Brent founded Your Cause Sports, a nonprofit triathlon production company that has raised money for hundreds of charities to date. In 2008, Brent started timing triathlons and endurance races. One of his timing clients happend to be BBSC. He fell in love with the scenic venues and quality race production that BBSC stood for and became the new owner within the same year.


“It has been a journey along the way, but I strongly believe we have some of the best employees, thus, some of the best race productions in the region. And we offer it all at affordable prices, compared to other triathlons at the same venues.”


Brent's love for triathlon goes hand-in-hand with his true passion of practicing medicine as a physician. Aftering establishing a successful nonprofit and triathlon production company, Brent went on to earn an MBA in Healthcare Administration and a Masters of Science in Integragtive Pysiology. Brent graduated from Drexel College of Medicine in the Spring of 2015. He completed a Family Medicine residency at University of Nevada Las Vegas. He is now a family physician at Kaiser Permanente in Westminster, Colorado.

Michelle Herron Marketing, Design, Announcer & Packet Pick Up Specialist

Michelle is the creative of the bunch. She helps direct BBSC’s marketing plan, race material and website. Michelle grew up in the Midwest and attended Bradley University, where she accepted a full-ride scholarship to play Division I Women’s Basketball. Shortly after, her love of the outdoors led her to Colorado. After finishing a sports marketing internship, she was brought in by BBSC to help with sponsorship and operations.


She is now the director of marketing, packet pick-up coordinator, website editor and graphic designer. She dedicates her time to learning more about the sport of triathlon by competing herself. On race day, she is coordinating packet pick up, and you’ll find her on stage during awards.

Alex Herron Timing Specialist, Power Guy

Alex began his time with BBSC events in 2011. Alex graduated from the University of Colorado in 2015. After spending some time in Hawaii and Washington after college, Alex became the timing and operations specialist for BBSC.


You will find Alex managing event equipment, timing races and setting up the event venues on race week.


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